This is 100% to be able to add subscriptions in the near future. So many companies have done it the same way with similar press releases, then dropped the hammer a few months later. It's so transparent.
They already charge 1$ monthly for DPP on iOS, so it's not like it's a new idea for them.
They'll start cheap enough for it to not matter, and once everyone is okay with it raise prices. Might take a few years until the pricing hurts, it's not going to happen overnight.
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