No money in cameras, lenses have the margins.
That 30% number is fine, but it's not like all of those sales are going to go to someone else. The EOS R system will simply take its place, which is why brand power matters, and Canon has that in spades.
SPOILER ALERT:
What follows is...on the one hand, intelligent conjecture...and on the other hand, uninformed speculation. The post didn't end up the way I envisioned...and the Google-aided translation may be totally wrong/out of context.
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I'm trying to imagine the lower limit of the size-and-weight of the ''R100"--
camerasize.com
Presumably the R100 will not have the viewfinder/pop-up flash bump...but the image above (M200 on left; R10 on right) nicely illustrates the size difference between the M and R mounts.
A different comparison is also revealing--M50II vs R10
camerasize.com
Here it can be seen that Canon looks to have made a real effort to make the R10 as small as possible; it is a bit shorter than the M5 MkII.
So even if the R100 has the M200's 'candy-bar' profile, it won't be that much smaller than the R10.
...for my own family/travel/street photography, size-and-mass matters. A lot.
Even with (some-as-yet-unannounced) new RF-S lenses, Canon's R-based small-and-light commitment doesn't make sense to me: an R camera cannot simply take the place of a similarly-specced M camera--not for me nor for either of my daughters.
Both of them found it quite easy to transition from their Canon ELPH 300 cameras to the first-gen M (eight years ago?!)...
ELPH 300 HS, M... size comparison
pxlmag.com
...their eagerness to 'try' the M-EF M 22mm combination--I was surprised because they both gave me 'The Heisman' (as in "no way, Dad") when I handed them Digital Rebels--they wanted no part of that.
I was reminded of (at least for me) the import of size a week or so ago.
Our new two-person kayak made its maiden voyage and youngest daughter demanded 'proof' that we actually put it in the water...with Mom and Dad actually inside.
I didn't want to take my plus-sized iPhone out on the water so I put my own ELPH 300 back into service to use as a tool to supply the evidence.
It hadn't left the drawer containing point-and-shoot cameras, chargers and batteries..
.in years.
After charging the battery...on the water, perfectly useful images and videos resulted. I was not surprised--as long as ISO remains low, the ELPH 300 really delivers.
And my-oh-my, the tiny camera itself was such a pleasure to use (as opposed to using an iPhone...which I use daily). And it was ever-so-easy to remove the ELPH from the pocket in my cargo shorts.
I have now purchased an apparently-new WP-DC320L waterproof underwater housing (via eBay...a Canadian seller!) to enable less water worry on my part.
...and also via eBay (an English seller!), I have purchased a similar underwater housing (Meikon, supposedly good for ten meters depth) for my trusty Canon S95, a point-and-shoot that offers more manual control and a slightly larger sensor than the ELPH 300.
[...and I see on eBay that a Meikon housing can be had for the M2-EF-M 18-55mm combination--direct from China...at a fair price]
I write all of this to supply evidence for my experience with digital Canons...from the oh-so-tiny SD10 and ELPH 300, to the full-frame 5D series connected to white Canon lenses (not yet R).
The M series of cameras and lenses...occupy an important place in my mind when selecting the best tool for the job; the Ms offer, for Canon, perfectly serviceable APS-C sensors in the smallest possible bodies.
I am not alone in this regard, and I remain mystified by Canon's thinking...it must come down to dollars and sense!
As CR readers know, Canon fiddles and diddles with specifications, so it is difficult to compare cameras such as the M6 MkII, the R7 and the R10.
The M6 MkII's specs place it between the R7 and R10--it has (sort of) the same sensor as the R7 (32 Mpixels) while the M200 has (sort of) the same sensor as the R10 (24 Mpixels).
[The more modern Rs have distinct Digic-related advantages (compared to the M6 MkII).]
But look at the (body only) prices: R7--$1,500; R10--$980; M6 MkII--$850; M200 (
with kit lens)--$550.
Canon's EF-M lenses have
always been reasonably priced...and an incredible value, in my view.
Perhaps doru to kankaku really is in play for Canon Tokyo.