Have the complainers looked at the price of the EF 11-24/4? At the wide end, the RF 14-35 sits at the halfway point between that and the EF 16-35/4 (at least, based on my DxO processed images giving an FoV of ~13.5mm), and it’s much closer to the latter in price.
The L-series RF lenses are more expensive than their EF counterparts, sometimes substantially so. But they generally offer meaningful improvements for that extra money. An extra 100mm on the long end of the 100-500, IS on the 24-70/2.8, an extra 2mm on the wide end of the 14-35/4 IS, a lighter and much more compact 70-200/2.8, etc. The 24-105/4 didn’t seem to offer any significant improvements, but it launched at the same price as it’s EF predecessor.
At the other end of the cost spectrum, the RF system offers some excellent budget lenses (as long as you’re willing to give up a stop or two of light, which if you’re upgrading from an older DSLR can be compensated by the significant ISO noise improvements in newer cameras). The 600/11 and 800/11 give unprecedented reach in an OEM lens at that cost, the new RF 100-400 is small, light, and delivers great optical performance at low cost, then there’s the 16/2.8 as an inexpensive ultrawide option. I think it’s truly impressive that you can get a three-lens RF kit spanning 16-400mm (16/2.8, 24-105 non-L, 100-400) for $1300.