Canon announces even more supply shortages

Expanding capacities in uncertain times represents a huge risk.
Who knows how the camera market will develop (or shrink) the next few years?
Overcapacity means machines - and employees - standing still, while costing boatloads of money.
Anyway, I'm really happy today, my RF 15-35 was delivered, tested and more than approved. I found it much sharper at 35 mm than the EF equivalent.
(Sorry for this off-topic digression, but I'm a happy bunny ;)). And waiting for the R5 II.
I agree about capacity 100%. Canon was faced with sales declines all through Covid and cell phone hegemony and had to have had excess production capacity that has subsequently been reduced. I’m quite sure they are very wary of increasing capacity now, instead just trying to offer higher content per unit at higher prices to regain higher levels of profitability. Until there appears to be a sustained market expansion in the mid and high end photo gear market, there will likely continue to be these shortages with longer availability timing.
 
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It took him almost a year to get his Michelin DH 22 and 34 tires.
I built up a gravel bike during Covid. I had to source parts from about a dozen different places, and pounce on stuff when it became available. Left shifter here…right shifter there…While in one of the local bike shops, the owner pointed to rows and rows of bikes in for repair and told me that they were all waiting for parts.

So since I am used to it, I will wait quietly and patiently for a Canon hot shoe cover…
 
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Canon knows the market much better than any of us and how to maximize its profits
Their goal is probably also to avoid catastrophic losses. A strategy that has a 90% chance of doubling the company value and 10% chance of making losses equal to the company value (basically bankrupting it) has an expected value (EV) of 1.8x company value, but isn't as attractive as one that has an EV of only 1.2 but never will lose you more than 10% of your value.
 
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