3dit0r said:3dit0r said:For what it’s worth, my 2p is that I think Canon is getting it mostly right, but could also use some solid innovation in a few areas.
Really, in terms of DSLR, I think they’re pretty damn good. There are little things like the above-mentioned 4K crop in the 5Dmkiv, not to mention lack of focus peaking, zebras, etc., which, frankly, were a balls-up and probably lost them countless customers to other brands. That’s not even a question of innovation, they have the tech, that’s just some bizarre perceived need to ‘protect’ their video-centric cinema eos line. Sony also have a video-centric line, they sell tons of both types of camera, Canon could learn from that marketing strategy. Different markets which don’t need protecting from each other.
The biggest area for innovation is obvious: mirrorless. I’ve used a lot of mirrorless cameras, I’m surprised Canon are so late to the serious game. They still have time, but it needs to happen and soon and be great. Actually I think EF mount would be great, but then they could do with a line of EF lenses suited to mirrorless (e.g., an ‘L Junior’ series; a bit like Nikon’s 1.8 primes - fast enough, half the size and weight of the 1.4/1.2Ls, weather sealed, quiet, fast AF suited to stills and video, no focus by wire). They’d have time to develop these properly if the mirrorless were EF mount as everyone could use the wide range of EF lenses in the meantime. Stop holding back and put in the features competitors have but make it Canon colour science and build quality, but lighter weight.
Oh and IBIS, how could I forget? Having used that in a high-res Sony, it is very far from a gimmick, great stuff.
But who is IBIS actually great for?
https://www.imaging-resource.com/PRODS/panasonic-gh5s/panasonic-gh5sA.HTM
"Additionally, Panasonic removed in-body image stabilization in the GH5S"
It's crystal clear that Canon does NOT focus on the enthusiast market, they're "consumer" and "professional" and they don't seem to get a lot of marketing data from the sliver of people inbetween.
I would say Canon needs to hire some more social media vloggers for internal testing, but those are the people already buying the SL2 and 6D2, and in general people do love those products.
So who is Canon actually missing?
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