Canon instant cameras on the way?
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IVY 2in1 instant camera looks like a digital camera with a built-in printer (think Instax Square SQ10) and IVY instant camera like a plain instant camera.
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Is it ISO invariant so I can boost my photo by 5 stops after printing? Also, if it doesn't have eyeAF and in body printing stabilization, I'm going to sell all of my canon gear and take up charcoal sketching.
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Fuji had a film/paper business it tried to re-purpose - remember it made films for Polaroid cameras as well so it had the expertise - and it was a good bet.
Canon really never had something as such - and its portable printers uses a technology developed elsewhere, and my bet is these new cameras are using it as well.
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Canon has long been about the only manufacturer to put printers in small handheld calculators, so they have the technology to put one in a camera. However, I doubt if there is a market, because the big thing is to post images online, not have prints in your wallet or purse.
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Architect1776
Defining the poetics of space through Architecture
My biggest concern is the price of the print. With digital postings being free that is tough to compete with. That said there does seem to be a small trend heading in the direction of hard copies, especially on the spot at events etc.
But the cost can't be so much as you worry every time a photo is taken you just lost 3 meals in your budget.
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Isn't the Instax technology more akin to Polaroid than inkjet or dye-sublimation? It looks that the ZINK tech too originated in Polaroid.
I have some doubts if there is a market for an Instax competitor. Fuji does have enough success, as some people do like the little immediate prints - but how many player that market could sustain is another matter.
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In 2018, sales were approximately 11 million ILCs, 8.5 million fixed lens digital cameras, and somewhere around 7.5 million Fuji Instax (the last is based on a prior-year estimate). In other words, Fuji sold about as many Instax camers as Canon sold digital cameras. Why would you think there’s not a market for an Instax competitor?
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Architect1776
Defining the poetics of space through Architecture
Price and quality can expand the market. The pie is not fixed in size until you saturate the entire world population.
Many of these products are oriented to other markets outside the USA.
We need to look at the corporations as global not USA centric. Too many here cannot see beyond the USA or other major developed countries.
How many of you saw the Canon T60 for sale?
Unless you were in economically depressed or third world countries you didn't.
It came out in 1990, 3 years after the EOS and was the last FD camera made.
So think globally and how the print is usable in other societies.
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The instant cameras are pretty popular with young / hipsters. However, the film is kind of expensive, so the hipsters use them sparingly. Maybe Canon could come in with lower priced stuff.
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When commenting on their 9-month FY2019/03 accounts Fujifilm said they're selling 1 million Instax per month. That's 12 million per year, far more than the total number of compact cameras sold by Japanese manufacturers in 2018 (8.7 million cameras).
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