Why don't more people use Canon's line of video cameras...

I prefer using the right tool (for me) for the job at hand. For video, I use a Canon Vixia HF G60 camcorder – compact, relatively unobtrusive (well, not sitting on a fluid head), and convenient. Built-in NDs, same 1” sensor and 15x lens as some of their pro camcorders, lacking the XLR handle and codecs I don’t need.
 
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I have and use the HF G40 and have since it came out. Yet the vast majority of YT videos are of videographers using a DSLR or mirrorless.

I have not recorded one minute of video on either the 5D MkII or the R. I always go with the HF G40.
 
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I bought the G60 soon after they launched the G70. I chose the former for the larger sensor (1” vs 2/3”; I shoot indoors and out, but more indoors), and because for some reason Canon dropped the mini hotshoe that was on all the prior G-series camcorders. I previously had the HF M41, and had the shotgun mic and video light for the mini shoe. The light doesn’t work well on the G60 (the mini shoe is at the back of the camcorder, whereas it was right at the front of the M41), but the mic works very well.

I’ve never shot video on my ILCs.
 
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I've never shot video either on any of my ILCs even though the R can record in 4K. I'm learning to use Davinci Resolve though I don't shoot enough video to spend much time with it.

I was using a simple and very easy to use editor from GoPro until they found out that everyone that had a GoPro was using the software to edit videos shot on lots of other cameras. The pushed out an update and that ended that.
 
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...instead of DSLRs or mirrorless?

Canon has a fine line of XA pro-camcorders and Cinema video cameras?

Some of those are compatible with EF lenses.

Aren't the Canon videography equipment better than a DSLR/mirrorless?
I just closed a deal on a used C70, and I know any long-term review of the camera ends the same way. "You can take it from my cold dead hands". We'll see how it goes. Canon kind of tripped over itself for a long while with the Cinema EOS lineup, and I still don't think it has a clear focus.

ILC video products are exponentially more expensive. Not just the cameras, but also cinema lenses and accessories. Sony has owned the market below ARRI a-cameras for a long time and have been in professional video products a lot longer. If people want that sort of camera, they're off to Sony a majority of the time. That also affects camcorder sales, as customers in that segment like some brand consistency.

The Cinema EOS C400 looks like a winner, and the C70 Mark II will be as well. The rest of the lineup? It's still a bit of a mess with segmentation and competitiveness with Sony. Getting the Sony video customer to move to Cinema EOS? That's a tall order.

It's the same as Sony trying to take the prosumer/professional EOS shooter from Canon (ignore the clickbait system switching articles and videos). Sony can't give entire kits away forever, so their target is probably just going to be new shooters. Canon could definitely do better in that regard, and it could start with compelling and maybe a more affordable Cinema EOS product. The C100 and C200 were great.... and the EOS R5 C did very well, but I think it was still too close to a stills camera and there were a lot of compromises in usability. Just do a C50 with an RF mount and great EF adapter.
 
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