Canon Maintains a Dominant Position in the Market for 2023

#5
"Maintaining a dominant place in the market is a good thing, but maintaining that dominance, while the market still contracts is a little like winning first prize for music on the Titanic. So while I love to see Canon maintaining its market share – I would be far happier if the market was growing – because Canon was putting out so many great cameras that everyone and their puppies were buying a Canon camera.

That's one of the main reasons that I have always hated the counter-argument to criticism as being: But Canon is #1 in market share."

For what it is worth, a few years ago I started tracking the CIPA data. At least according to that, the ILC market hitting bottom in 2020 at 5.27M units. In 2023 it was 6.16M units, a 17% increase and thus far, 2024 is on par to higher than 2023.

Since 2020
1725531970300.png

Going back to 2010, certainly the market is not where it was.
1725531314740.png
 
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#7
Richard CR said:
it's like they made the EF version of that lens back in the 90's and went.. nahhh we're done here.
Click to expand...
Part of the “we’re done here” is that the optical quality of the EF 180mm for macro is so very good. Even on 50mp (5Ds R) and 45mp (R5).
Canon please hurry in converting the RF tele macro lens patents to actual products.
 
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#8
Richard CR said:

Canon Maintains a Dominant Position in the Market for 2023​

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I’m sure the title of your article is correct, but I don’t think you’ve presented any data to support it.

The graphic in your article exactly matches the one from 2022 (e.g., see here or here).

So either there was absolutely no change at all in camera market from 2022 to 2023, or you are mistakenly believing that you’re looking at new data when you’re really just rehashing the data and discussion from one year ago.

FYI, the banner at the top of the Nikkei article you link shows an updated date of a year ago yesterday.
Screenshot 2024-09-05 at 6.57.36 AM.png
 
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#9
docsmith said:
"Maintaining a dominant place in the market is a good thing, but maintaining that dominance, while the market still contracts is a little like winning first prize for music on the Titanic. So while I love to see Canon maintaining its market share – I would be far happier if the market was growing – because Canon was putting out so many great cameras that everyone and their puppies were buying a Canon camera.

That's one of the main reasons that I have always hated the counter-argument to criticism as being: But Canon is #1 in market share."

For what it is worth, a few years ago I started tracking the CIPA data. At least according to that, the ILC market hitting bottom in 2020 at 5.27M units. In 2023 it was 6.16M units, a 17% increase and thus far, 2024 is on par to higher than 2023.
Click to expand...

something happened in 2020. Not sure what it was. I think Canon and others still using supply chain is a pretty tired excuse for having fundamental problems that they simply don't want to address. the longer it takes to get cameras into people's hands, the more decide that they don't need that new camera, or new lens, etc.

as far as the market - it's still not anywhere close to pre-pandemic levels of 8.5m shipped cameras. granted the industry is still not right, but I would much rather Canon or even Nikon selling more and the market closer to 8 than it is to 6 - the pandemic hastened the end of the DSLR (and EOS-M) but Canon and Nikon still haven't convinced the vast majority of those users with DSLR's that they should continue using an ILC, and that they need a new mirrorless.

Also - shipped from Japan and sitting in Canon USA inventory is still a CIPA shipped unit. Keep that in mind too that there's a lot of inventory that isn't selling.
 
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#10
docsmith said:
For what it is worth, a few years ago I started tracking the CIPA data. At least according to that, the ILC market hitting bottom in 2020 at 5.27M units.
Click to expand...
Which was still larger than the market for focal plane shutter film cameras since the year 1986.

So, it's not like the ILC market is "doomed". More likely, it's just back to its pre-boom level.
 
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#11
neuroanatomist said:
I’m sure the title of your article is correct, but I don’t think you’ve presented any data to support it.

The graphic in your article exactly matches the one from 2022 (e.g., see here or here).

So either there was absolutely no change at all in camera market from 2022 to 2023, or you are mistakenly believing that you’re looking at new data when you’re really just rehashing the data and discussion from one year ago.
Click to expand...
or .. occams razor - the graphic was wrong. I was focusing so hard on grabbing that graphic, that i didn't check the date. Assumptions.

thanks for the catch - the article is corrected and updated.
 
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#12
Kit. said:
Which was still larger than the market for focal plane shutter film cameras since the year 1986.

So, it's not like the ILC market is "doomed". More likely, it's just back to its pre-boom level.
Click to expand...

where are you getting that info? curious - because I just see film camera totals - not a separation of compact and film SLR's.

I know there's a few graphs circulating, but I've never seen them source the data.
 
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#13
Richard CR said:
where are you getting that info? curious - because I just see film camera totals - not a separation of compact and film SLR's.

I know there's a few graphs circulating, but I've never seen them source the data.
Click to expand...
At http://www.cipa.jp/stats/documents/common/cr400.pdf, there is a separation into "FP shutter" and "Lens shutter" cameras. I don't remember a compact that wouldn't use a lens shutter.
 
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#15
Kit. said:
Which was still larger than the market for focal plane shutter film cameras since the year 1986.

So, it's not like the ILC market is "doomed". More likely, it's just back to its pre-boom level.
Click to expand...
So, I like numbers:
YearUnits SoldWorld Population% of World Pop Buying a Unit
19864.86M4.95B0.1%
201221.1M7.16B0.29%
20205.27M7.84B0.07%
20236.16M8.045B0.08%

Ignoring population distribution, wealth of population, etc...the industry is inching back to where it was in 1986, with 0.1% of the population buying a "Focal Plane" camera, I am assuming an ILC. And this is with the rise of the ubiquitous smartphone and a glut of ILCs sold during the digital conversion of 2010 to 2020.

So, really, it is 2012 that stands out, as masses of people converted from film to digital. I suspect the market will grow with wealth/population/etc again.

More of a normal sustained business cycle.
 
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#17
Another way of estimating Canon's 2023 market share:

In Canon's financial documents, Canon reports that they sold 2.88 million interchangeable lens cameras in 2023. CIPA reports that 5,998,913 interchangeable lens cameras shipped in 2023.

2.88/6.0 = 48%
 
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#19
John Wilde said:
Another way of estimating Canon's 2023 market share:

In Canon's financial documents, Canon reports that they sold 2.88 million interchangeable lens cameras in 2023. CIPA reports that 5,998,913 interchangeable lens cameras shipped in 2023.

2.88/6.0 = 48%
Click to expand...
I previously posted the Canon's ILC market share based on their financials going back to 2017 (before that, they reported y/y growth but not the actual numbers):

2023: 2.88 M / 6.00 M = 48.0%
2022: 2.86 M / 5.96 M = 48.2%
2021: 2.74 M / 5.35 M = 51.2%
2020: 2.76 M / 5.37 M = 51.5%
2019: 4.16 M / 8.46 M = 49.2%
2018: 5.04 M / 10.76 M = 46.8%
2017: 5.51 M / 11.68 M = 47.2%
 
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