Black Friday: Save up to 50% off DXO software

Main updates from PL6 are around color management (calibrated workflow, LUT support). Not much of interest to me, personally.

However, for those planning to buy a new camera in the next 10 months, now may be a good time to buy.

Since I will likely get the R1, I’ll likely upgrade to PL7 at the discounted price.

DxO's BF sale usually starts on the eve of BF. Expect the discounts the evening of the 23rd or by midnight on the 24th.

Nice Neuro.... thanks for the update

Also, the Black Friday pricing is not yet live. Since the CR main page post on this topic seems to be AWOL, I will post this from another site:

Black Friday Discounts for 2023 – Up To 50%.

The DxO Black Friday deals for 2023 go live at 3:00 am EST on November 20th. The deals end on November 27th at 12:00 Am PST.

• DxO PhotoLab 7 -Regular $229 Black Friday Price $169 (includes DXO Prime XD)
• DxO PhotoLab 7 -Owner Upgrade from V 5 & 6 Regular $109 Black Friday Price $89
• DxO PureRAW 3 – Regular $149 Black Friday price $89
• DxO PureRAW 3 – Owner Upgrade from V 1 & 2 Regular $79 Black Friday Price $65
• DxO Nik Collection 6 – Regular $149 Black Friday price $99
• DxO Nik Collection 6 – Owner Upgrade from V 4 & 5 Regular $79 Black Friday Price $65
• DxO Filmpack Collection 7 – Regular $139 Black Friday price $89
• DxO Filmpack Collection 7 – Owner Upgrade from V 5 & 6 Regular $79 Black Friday Price $59
• DxO Viewpoint 4 Software – Regular $99 Black Friday price $49
• DxO Viewpoint 4 Software – Owner Upgrade from V 2 & 3 Regular $59 Black Friday Price $39

Looks like the 'up to 50% off' means less than 50% off in most cases. Only the Viewpoint 4 bought new gets that discount. Upgrading from PL6 to PL7 is only an 18% savings.

On the site there's currently an additional discount of $39 for upgrading both PL and Nik, we'll see if they keep that once the Black Friday discount starts.