MELVILLE, NY, September 12, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the launch of the RF28-70mm F2.8 IS STM.

The RF28-70mm F2.8 IS STM lens is Canon’s new standard zoom lens, primarily for full-frame camera users, offering a widely-adjustable focal range from 28mm to 70mm with a constant F2.8 aperture. It excels in capturing a diverse range of images, from portraits and events to landscapes and low-light scenes. The lens features optical image stabilization, which offers up to 5.5 stops with OIS and 7.5 stops with IBIS + OIS, enhancing image stability. Its lightweight design and high performance make it perfect for everyday use, traveling on the go and for capturing moments through photos and videos.

The RF28-70mm F2.8 IS STM lens is compact and ready to take anywhere, offering a versatile tool that can easily transition from capturing videos of your life to storytelling landscapes.

Canon RF 28-70mm f/2.8 IS STM Lens Features

  • Convenient mid-range zoom with a fixed f/2.8 aperture through entire zoom range
  • Coordinated control using IBIS x OIS provides an image stabilization effect of Center 7.5 stops and Corner 7.0 stops
  • Impressive durability and weather-resistant construction equivalent to an L-series lens for use in harsh environments
  • Incredible quality from edge-to-edge due to 2 UD elements to minimize chromatic aberration and 2 aspheric lenses
  • Incredibly minimal focus breathing when recording video
  • Leadscrew-type STM for fast and quiet autofocus for stills and video
  • Light & compact everyday carry lens
  • Newly designed Image Stabilization unit allows for lighter and smaller lens build
  • Optical image stabilization is automatically enabled for cameras without IBIS for effective 5.5 stops of correction

Pricing and Availability

The Canon RF28-70mm F2.8 IS STM lens is available and scheduled to ship in September 2024, at estimated retail price of $1,099.004.

Preorder Options

Specifications

Focal Length28 to 70mm
Maximum Aperturef/2.8
Lens MountCanon RF
Lens Format CoverageFull-Frame
Focus TypeAutofocus
Image StabilizationYes
Filter Size67 mm (Front)
Maximum Aperturef/2.8
Minimum Aperturef/22
Lens MountCanon RF
Lens Format CoverageFull-Frame
Angle of View75° to 34°
Minimum Focus Distance9.4″ / 24 cm
Maximum Magnification0.24x
Optical Design15 Elements in 12 Groups
Diaphragm Blades9, Rounded
Focus TypeAutofocus
Image StabilizationYes
Filter Size67 mm (Front)
Dimensions (ø x L)3 x 3.6″ / 76.5 x 92.2 mm
Length at Maximum Extension5.5″ / 138.9 mm
Weight1.1 lb / 495 g

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394 comments

  1. Wow, what a nice surprise! Has Canon ever had a non-L in this zoom range and 2.8? Certainly not one with IS, right? Would be a great travel lens. I\'ll be up at midnight ready to pre-order. Hopefully it will come at a price ($649) close to the excellent RF 100-400. But my guess is $799.
  2. Wow, what a nice surprise! Has Canon ever had a non-L in this zoom range and 2.8? Certainly not one with IS, right? Would be a great travel lens. I\'ll be up at midnight ready to pre-order. Hopefully it will come at a price ($649) close to the excellent RF 100-400. But my guess is $799.

    Only for EF-S in the 17-55 that I can recall off the top of my head.
  3. A nice surprise for the people looking for an “affordable” constant aperture standard zoom, as Canon will officially be announcing the RF 28-70mm f/2.8 IS STM tonight at midnight EDT. One of the big knocks on the RF lineup is the lack of good and affordable lenses. Here we'll have the first constant aperture non-L

    See full article...
    Wild guess: It will be a kit lens for the R8.
  4. I may jump on this. I love my 24-105L for walk around. But haven't replaced my old (and now AF motor failing) 28-70L from ages ago. If the quality is good on this one, and priced right, it could be a nice add.

    Brian
  5. wow, it\'s only a bit longer than the RF35 f/1.8. This is going to be a huge seller. Expect the uncorrected files to have massive distortions and vignette. This is a lens which NEEDS a lot of in camera hocus pocus to manage this size with IS at a sub 1000 price.
  6. I\'ll take five. I\'ve been wanting something like this forever. The (presumed) lack of weather sealing is a bit of a bummer, but it\'s pretty rare to have that in a Canon lens at the (presumed) price point. A perfect complement to the RF 70-200 or a fast telephoto prime for weddings.
  7. Well, if the thing cost less then the reselling price of my EF 24-70 2.8 L II, and it's at least on pair in optical quality, then it could be a day one purchase for me; I don't mind at all 24vs28, but if they could do it just a tad longer, 80 or 90mm, that would have been amazing.
  8. I’ve been eager for an f/2.8 zoom that wasn’t massive or expensive on this mount. I’m transitioning my travel gear back from Fujifilm mostly and this will pair perfectly as a replacement. Ordering immediately.
  9. From this picture (if it's somewhat real and not a lookalike render) it seems to be "normal", shorter at 28mm

    I think that shows the fully collapsed state.

    I think what happens is that it will extend all the way to maximum length at 28mm from the storage position, and then it gradually retracts somewhat as you zoom in to 70mm.

    It is the same with the RF 24-50 -- the shortest physical length is when the lens is in the collapsed state, and the longest physical length of that lens is at 24mm. That lens retracts somewhat at 35mm and extends a bit again at 50mm (though not to the length when it is at 24mm).
  10. Hopefully it will come at a price ($649) close to the excellent RF 100-400. But my guess is $799.
    I doubt. The Sigma costs $899 and that’s a third party unstabilised lens.
    My guess is $1199 or $1299 for this one, if is uses significant software corrections, or more if it has optical corrections.

    Sounds like a very interesting lens, that can sell very well. I could be wrong, but my guesses are heavy vignetting, lots of barrel distortion on the wide end, a very decent level of sharpness, probably significant focus breathing, small size (possibly another twin to the 24-105 and 15-30mm) super lightweight, cool autofocus.

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