Close Menu

    Canon Announces New Cropping Guide Firmware for the EOS R50, EOS R10 & EOS R7 for $120USD

    By Updated:95 Comments Canon EOS R 3 Mins Read

    Well, it looks like Canon is going with a “pay to play” model for specialised firmware update, they have previously done this for the stop motion update for the 6 series of cameras. The cropping guide feature that is now available for the Canon EOS R50, Canon EOS R10 and Canon EOS R7. See, just another reason NOT to buy an EOS R100.

    No, you will not be able to “pirate” this firmware, as it will require you sending your camera into Canon USA to get the firmware update.

    How it Works:

    1. Fill in this form
    2. Mail in your camera along with the completed form to Canon
    3. Once received, a Canon Service Representative will contact you with a quote for the service.
    4. The complete service cost to install the Cropping Guide firmware is $120.00 plus shipping.
    5. After the firmware upgrade service fee is paid, your camera with the newly installed Cropping Guide firmware will be mailed back to you.

    Press Release

    MELVILLE, NY, December 9, 2024 – Canon Inc., the parent company of Canon U.S.A., Inc., a leader in digital imaging solutions, announced today a new Cropping Guide feature that will be available via a firmware update for the Canon EOS R50, EOS R10 and EOS R7 camera models that allows users to more easily frame their subjects through the use of four tailored on-screen guides. The new feature will be available December 9th from Canon USA for the price of $120 USD. For customers who have previously purchased one of the camera models compatible with the feature, they can send their device to a Canon Service Center and it will be returned with the Cropping Guide feature installed. For those new customers interested in the above mentioned models, the option to purchase them pre-loaded with the feature (for an additional cost) will be available via Canon Direct and other dealers starting December 9th.

    The new Cropping Guide feature provides on-screen guidelines that help shooters position subjects with precision, helping to ensure consistent and professional results while saving time on editing. It allows for Canon users to position the frame at the time of capture so that post-production and editing can be kept at a minimum. Lastly, the Cropping Guides can be applied to horizontal or vertical framing scenarios, allowing for a wide range of shooting situations.

    Availability

    Cropping Guide will be available December 9th. For additional information about the software, a list of compatible cameras and how to access the Cropping Guide, please visit here.

    When you purchase through links on our site, we may earn an affiliate commission. Here's how it works.

    Go to discussion...

    95 comments

    1. Says something about what Canon knows about the use cases for these cameras. I recall from when my kids were young, high volume portrait studios usually used an entry-level APS-C DSLR with a kit lens, along with some mid-grade strobes (PCB Alien Bees, for example).
    5. Well, they did charge for the clog addition in the 5D MK IV… but def not a fan of the paid upgrades via firmware. Especially not paying to upgrade firmware on a crop body that has a short replacement cycle in the first place. And if they ever do paid firmware to R1 that would be a massive mistake. I can’t imagine a lot of people would pay for this firmware, especially at that price, and have to send it in. A lot of people with these cameras it’s their only camera besides their phone. Might be good if you are doing school photos. Something high volume of the same position. I.E. hundreds of students in a day sitting on a stool. Other than that it seems like a tool that takes a good bit of the artistry away.
    8. Well, they did charge for the clog addition in the 5D MK IV… but def not a fan of the paid upgrades via firmware. Especially not paying to upgrade firmware on a crop body that has a short replacement cycle in the first place. And if they ever do paid firmware to R1 that would be a massive mistake. I can’t imagine a lot of people would pay for this firmware, especially at that price, and have to send it in. A lot of people with these cameras it’s their only camera besides their phone. Might be good if you are doing school photos. Something high volume of the same position. I.E. hundreds of students in a day sitting on a stool. Other than that it seems like a tool that takes a good bit of the artistry away.
      I don't understand the apprehension to "pay to upgrade" firmware. Unless the camera was sold with a PROMISE of a future feature via firmware, you got EXACTLY what you paid for as advertised. You are not OWED free features.

      If paid firmware means that Canon is more likely to introduce features (because they can recoup development costs) I am SO FOR IT! It is a much than just not introducing features.
    10. I don't understand the apprehension to "pay to upgrade" firmware. Unless the camera was sold with a PROMISE of a future feature via firmware, you got EXACTLY what you paid for as advertised. You are not OWED free features.

      If paid firmware means that Canon is more likely to introduce features (because they can recoup development costs) I am SO FOR IT! It is a much than just not introducing features.

      I see where you're coming from. However, they contiually add features to firmware updates across the lineup and rarely do they "promise" it. They have a model of consistent feature additions, they aren't Sony. There's an expectation now when you buy a Canon camera........ Canon created that expectation, and I'm happy that they have.

      Fuji sold a lot of cameras because of their constant firmware updates, which was relatively unique at the time.
    11. View attachment 221353
      Exactly!!

      People think that Canon developers sit around with nothing to do, so why can't they just put this super easy (one line of code hahaha) change FOR FREE into firmware. No matter that it must be tested like crazy before it can be released.

      I am fairly sure their developers are busy across many different projects, and they have a clear priority of the tasks that they are completing. I work in software, and this is how we do it. If paying for a feature can mean it gets a high priority, why wouldn't people want that? You don't want to pay? Don't! You still have the same camera you bought with the features that were advertised. The rest of us may like to get extra features though.
    13. I see where you're coming from. However, they contiually add features to firmware updates across the lineup and rarely do they "promise" it. They have a model of consistent feature additions, they aren't Sony. There's an expectation now when you buy a Canon camera........ Canon created that expectation, and I'm happy that they have.

      Fuji sold a lot of cameras because of their constant firmware updates, which was relatively unique at the time.
      Currently The features that are added to Canon cameras after release are sparse. And usually, the features added only correct something that wasn't right on release anyway (Eos R eye tracking, R5ii old battery support, etc). Also, let's face it, Canon needs to make money, and if you already bought the camera, there is no more money to be made on you. They will add features if it means they can sell more cameras to people who have not bought them yet.

      Think about a world where Canon listens to the CURRENT users of their camera, and releases paid firmware updates with the highest-ranking feature requests (additional custom button functions. R52/R51 pre-capture on/off custom button, etc).
      I want this world! :-D
    14. Lol! Imagine having to ship a camera just for a firmware update? What the hell?

      And they chose this and not something like... have an option to be able to set a password to protect your camera in an event of theft, which might be useful?

      Also imagine having to pay for something that should be a free update throughout the R ecosystem, like isn\'t that enough of a reason anymore to push software updates? Wtf?

      Before some of you might say "Software costs money", yes it does, and sometimes it should be free. A clear example of this is graphics cards. New features get added and backported (within reason) thorugh software updates. And no you don't pay more for it.

      This is just complete greed and I hope the community gets crackin' on the firmware once it's out there. Enough is enough, enough subscriptions/pay-to-update features.
    17. Not something I'd be interested in, but I can see it being handy for some. As mentioned, all those Santa's workshops and the like that pop up, and the people that run 1000s of little league photos in a day could benefit from this. Even newer shooters who don't have the eye for framing developed yet. As noted, many (most?) are not using FF bodies anyway. Content creators will love the instagram crop guide as well!

      $120 seems a little high, but the price may come down. And at least its not a subscription!
    18. Lol! Imagine having to ship a camera just for a firmware update? What the hell?

      And they chose this and not something like... have an option to be able to set a password to protect your camera in an event of theft, which might be useful?

      Also imagine having to pay for something that should be a free update throughout the R ecosystem, like isn\'t that enough of a reason anymore to push software updates? Wtf?

      Before some of you might say "Software costs money", yes it does, and sometimes it should be free. A clear example of this is graphics cards. New features get added and backported (within reason) thorugh software updates. And no you don't pay more for it.

      This is just complete greed and I hope the community gets crackin' on the firmware once it's out there. Enough is enough, enough subscriptions/pay-to-update features.
      Of course it should be free sometimes. Bug fixes and improvements on current features should always be free. They can be in point releases of the software.

      But what is wrong with new versions of firmware with new features? 1.x going to 2.x
      Unless software is open-source, you either pay a subscription (which everyone HATES - Adobe CC, etc) or you pay to upgrade to the new version (DXO Photo Lab, etc)

      The fact is most people want new and noteworthy features, and Canon is not going to do it for free. So we can keep wining about the status-quo or embrace a new model where you get new features at a price. I know which way I want it to go.
    19. Lol! Imagine having to ship a camera just for a firmware update? What the hell?
      Imagine having to ship a $13K lens to Canon just for a firmware update. Oh, wait...no need to imagine, it had to be done. I was a lucky that my 600/4 II shipped with the new firmware.

      As for the rest of your rant, lol. See the Bluey graphic above.

    Leave a comment